I think for casual fans, you are correct. For "die hard" football fans, if you could watch a game between the #1 v #2 Greek sides, which consist of a pretty well known club in Europe because of so many CL/EL participations, and a club that's gotten a lot of exposure thanks to proliferation of Twitter/Instagram snippets of Toumba's atmosphere the last 3-5 years ... those fans will flip it on if they are channel surfing and stay tuned if it's entertaining. I've had Laola1.tv and BeIN+ subscriptions before and I can tell you, I've watched some random South American derbies for no reason other than I recognized it was a meaningful ...