Its bullshit, there making it harder and harder for smaller teams to become big. I hope it bites them hard in their ass, and that viewership actually falls further. Champions league was so much more interesting when small teams where able to get to semi-finals and finals, probably the viewership would had been more if the more if it happened more often (aka supporting the black horse).
ts an unattractive product? Not a lot of people care about watching another countries team, so making sure these big teams are cemented is not going to help. Another reason they mentioned is that its supposed to help small teams compete? But how exactly, when the big cemented teams are rich beyond measure.
I guess we might be facing a basketball like situation where a large amount of Europeans teams go F*** it and create their own international tournament with fairer rules.