Ego is part of it, no doubt. But if someone posts say an old song from back in the day in the 70's, 80's, 90's music thread and I'm like :wow: I loved that song, I want to be able to click that button and let that user know that I was the one that clicked it. Now, I would have to create a separate post to let them know. No big deal really, but the "loss" of information ... just bothers me. Might have something to do with working in IT, ha ha.