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FiOS Hurting DBS More than Cable


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As Verizon continues its FiOS TV expansion across the country, other pay-TV providers are finding it more difficult to downplay the company's growing success. While it still may be years away before FiOS has comparable subscriber numbers to incumbent cable and satellite operators, a new study suggests the fiber-supported video service may be drawing more from DIRECTV and DISH Network than leading cable companies.

According to research conducted by OneTrak, Verizon's FiOS TV product seemed to be taking more subscribers away from satellite operators than from rival cable companies - at least from the 34 Massachusetts communities where the telco launched service last year. The firm said in those municipalities, Verizon enlisted about 12,000 subscribers during a roughly 90-day period.

OneTrak said during that time, incumbent cable operator Comcast lost 5,216 customers - a 2.6 percent decline among its client base of 204,106. The firm also said RCN, providing cable services to nine of the 34 towns, saw a seven percent dip in subscribers - or 1,813 customers.

With OneTrak assuming about 3 percent of FiOS TV subscribers didn't have any pay-TV service prior to signing up, the firm's study suggests that about 4,600 new Verizon customers came from satellite. The total represents about 38 percent of the region's multichannel customers defecting from either DIRECTV or DISH.

According to Verizon, more than 1.3 million households nationwide now subscribe to its television service, with FiOS TV averaging 2,600 sales every business day. In 15 months, the wireless company has doubled the number of subscribers bundling their DIRECTV satellite TV service with Verizon services, with 125,000 homes added in the second quarter alone, the company said.

From SRC

DKSat

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bad news for struggling dish...maybe in a few years theyll come to an inflection point and its time for them to redefine their market and gear it towards internationals....digital cable, internet are great but dont offer anything to europeans and other immigrants, as well as football fans in general like dish does IMO...

or to be honest dish has to eventually realize their a television/communications provider above all, NOT a "satellite dish company"

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