Yes, she was very unpopular and, as it seems, she didn't excite her base to come out and vote.
But, these two represented two different worlds. She was qualified to be president. And, she would appoint competent people in vital positions. And, probably she'd be raising her own taxes instead.
I think many voters don't really think about the greater implications of voting for a president. Probably they voted against HRC without thinking about the Supreme Court, the environment, science, education, health care, foreign relations, etc, etc.
I'd like to think that most of us would call out a bullshitter like Trump no matter what party he belonged to. It was so obvious that he was either lying or didn't know what he was talking about. So obvious. It's like you walk into a room to talk about something you know nothing about.... you'd say generalities and bullshit that would make people happy.
Hey, if you elect me to run Phantis I'll give everyone free internet access, money for every post, and a new car every month to the person whose posts are liked the most. Trust me, I'm very successful, and I can make Phantis great again. Just give me the keys!