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Contextual links  https://linkbuilder.com/ua/contextual are links embedded within the content of a web page that are directly relevant to the context or topic of the surrounding text. These links can be placed within articles, blogs, or any other informational pages where they supplement and expand upon the provided information, providing readers with access to additional resources related to the discussed topic. In the context of search engine optimization (SEO), contextual links are considered particularly valuable because search engines, such as Google, place great importance on the quality and relevance of external links to a page. Links that naturally fit into the content and are related to the topic can increase the authority and ranking of the page in search engines. Thus, contextual links not only enhance the user experience by providing useful resources for further exploration of the topic but also contribute to improving the visibility of the website in search engines by increasing its relevance and authority.