plato-ny Posted February 1, 2007 Share Posted February 1, 2007 Top 10 Sport Brands according to Forbes Magazine. Figures are in American dollars. Super Bowl, National Football League Revenue per event day: $379 million Sales of Super Bowl emblazoned hats, T-shirts and jerseys have doubled from six years ago, now pulling in two of every five dollars earned at the big game. The NFL is expecting record ad rates of $2.6 million per 30 seconds of airtime during this year’s game--equal to all five college Bowl Championship Series (BCS) games combined. Summer Olympic Games Revenue per event day: $176 million With broadcast partners and sponsors coughing up $2.7 billion for next year’s Beijing Games, the Olympics remain an amateur event in name only. As for the host: After 201 National Olympic Committees get their respective cuts, Beijing will likely find itself contributing a chunk of its tourism windfall to cover the tab. Note: The Olympics don’t allow corporate signage in arenas. Instead, we use the value of partnership deals from international and domestic sponsorship agreements. FIFA World Cup Revenue per event day: $103 million A cumulative audience of 603 million made the World Cup final last year’s most watched television program. To wit: its average event day generates more than double the revenue of soccer’s largest annual competition, the UEFA Champions League finale. In all, 15 sponsors partnered with FIFA in 2006, including an eight-year, $351 million deal to sponsor three World Cups by footwear and apparel powerhouse Adidas Daytona 500, NASCAR Revenue per event day: $91 million At $47 million, the “Great American Race” was worth more than three times the average Nextel Cup race weekend, according to Fox’s latest broadcast agreement. The season opener also pulls in more from gate receipts than the Rose Bowl, NCAA Final Four and NBA Finals combined. Link to comment Share on other sites More sharing options...
plato-ny Posted February 1, 2007 Author Share Posted February 1, 2007 Rose Bowl Game, College Football Revenue per event day: $88 million Operating independently from other BCS bowl games means college football’s biggest stage keeps more of what it earns. And special treatment doesn’t end there. While organizing committees for the Sugar, Fiesta and Orange bowls get hit with a $6 million “entry fee” by the BCS, no such administrative costs dint the Rose Bowl’s payday NCAA Men’s Final Four, College Basketball Revenue per event day: $82 million In the midst of a groundbreaking 11-year, $6.2 billion partnership, CBS acquired not only exclusive television, radio and Internet rights to March Madness but also control over the NCAA’s corporate sponsorship program. The payoff for CBS? Last year’s championship game was the only event, outside of the Super Bowl, to have 30-second TV ad rates top $1 million. Olympic Winter Games Revenue per event day: $82 million Despite $83 million in ticket revenue during the Turin Games last winter, 13% better than expected by the organizing committee, gate receipts still lagged the Salt Lake City games by $100 million. But as host of the 2010 games, Vancouver, with its larger venues and rich domestic sponsorship potential, should surpass Turin. Note: The Olympics don’t allow corporate signage in arenas. Instead, we use the value of partnership deals from international and domestic sponsorship agreements. Kentucky Derby, Thoroughbred Racing Revenue per event day: $69 million Gate receipts totaling $40 million are the driving force behind the Kentucky Derby and account for over three times as much revenue as does race-day wagering at the track. A 3% royalty on off-track betting--$3 million in 2006--and a new focus on expanding the Derby’s licensing program will continue padding purses at Churchill Downs. Link to comment Share on other sites More sharing options...
plato-ny Posted February 1, 2007 Author Share Posted February 1, 2007 World Series, Major League Baseball Revenue per event day: $56 million Last year’s World Series saw high ad rates due to the success of large-market teams in years past. Advertisers hoping for a Fall Classic flooded to Fox, to the tune of almost $32 million per game in commercial inventory and virtual signage combined, with many committing to the network well before St. Louis and Detroit won their pennants. National Basketball Association Finals Revenue per event day: $47 million By importing foreign talent like Yao Ming, Dirk Nowitzki and Manu Ginobili, Commissioner David Stern has turned the NBA into a powerful international brand. But the NBA Finals remain mired in Michael Jordan’s shadow: ABC charged $359,000 per 30 seconds of commercial time last year, a 9% decrease from NBC’s average price when the Chicago Bulls last participated in 1998. Link to comment Share on other sites More sharing options...
bar7 Posted February 1, 2007 Share Posted February 1, 2007 the super bowl is more than a sporting event ...it untouchable Link to comment Share on other sites More sharing options...
dark_horse Posted February 1, 2007 Share Posted February 1, 2007 Plato-ny, any chance you have the info on the sporting brand for the upcoming EURO 2008? Link to comment Share on other sites More sharing options...
evalagoal Posted February 1, 2007 Share Posted February 1, 2007 this is the reason why soccer will NEVER do anything here in the US ;) :tdown: Link to comment Share on other sites More sharing options...
AEKPROTATHLIMA Posted February 1, 2007 Share Posted February 1, 2007 the super bowl is more than a sporting event ...it untouchable That is so true. There is so much money spend on football that they will never let soccer excel no matter if Beckam comes here or any other famous soccer player. USA is not ready for soccer!!!! :tdown: :tdown: :tdown: Link to comment Share on other sites More sharing options...
Olympiakosthyra7 Posted February 3, 2007 Share Posted February 3, 2007 Beckam will never bring up soccer in this country. I think the U.S. has interest in soccer but 93% of that comes from immigrants and 1st generation americans. :gr: Link to comment Share on other sites More sharing options...
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